Photos taken on May 9, 2020 by The Battery Mill
We revisit Food Lion's new facade. Once again, not too many changes made except the shuffling around of things as construction progresses towards the finish line.
Unlike what I've done before, I'll start off with the post's big surprise - a walk-in produce cooler! These are more recent additions to Food Lion stores, having been tested since at least 2013. These however have not been implemented in every store remodeled to the EFA concept, being reserved for higher-volume stores such as this one.
Once completed, the metal sheet securing the walls will be painted green (to match the interior dry walls). Overall I will say, I feel it is a bit too luxurious for Food Lion. Then again, it certainly helps keep their business invigorated and their produce fresh!
We continue the mystique with another side of the produce cooler wall. Still in an unpainted state (that is, if you don't count what's covering up the nails and whatnot), this corner is awaiting new arrangements from the store.
In likelihood, this may also mean the tile floor original to the store's opening has remained sealed by the new system. Whether one prefers this change is their decision, however I admit they could have put the old ones to good use and add a pinch more open space to the salesfloor.
Sliding on over to the back end of the store, we see a few changes as shelving and coolers slowly make the leap into Food Lion's new era. The water fountain has now been restored, with a new display of purified gallon bottles fittingly placed right beside. Also in this pic, remaining Bloom decor elements have been curtailed as the wooden slatted walls are now returning to a drywall state.
Turning left, we head down the meat corridor - a place that shows the ongoing transition between Bloom and modern Food Lion fixtures. The walls have yet to receive any lettering or decor pieces.
Also to note, the meat section is rather sparse - at this time, the meat industry was temporarily closing plants and therefore struggling to supply product to stores under the effects of the pandemic. Despite these measures, some companies have insisted on staying open - effects that have
While it had been two months removed from the onset of a pandemic and the ensuing stockup frenzy, sanitation care items continues to remain coveted goods. Combined with this and the store's reorganization, looking for paper towels and air fresheners may be even less of an easy task at this Food Lion.
Next, we make a return towards the front end of the store. This area is a vast change compared to before. Previously, an array of fixtures and overhead decor elements were designed to zone in on the deli/bakery (to the left, not yet pictured). In contrast, Food Lion's new setup opens baked goods/to-go deli selections up to the aisles previously fended off by prepared foods coolers.
Now, here is what's left to the previous photo. Interestingly, Food Lion has made the decision to shut down service bakery/deli offerings, installing new appliances and making decor touchups to Bloom designs.
With the pandemic and its implications on store operations, less essential departments of any store can be vulnerable to going on hold. Some may be obvious in order to protect patron and employee safety, such as seating areas and buffet bars. This kind of department, however may be a surprise to those not familiar with the chain.
While the alcove was handily stocked with deli meats and other warm sides, actual service was more relaxed - there would only be a handful of customers (I'll guess <30) each day. That aside, I hope this department will return, better than ever. I wish the best for the employees as they return to work there!
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Interesting - I didn't know Food Lion was installing walk-in produce coolers during select remodels, or experimenting with those either. Those coolers seem like something out of a warehouse-style store, and it certainly is different.
ReplyDeleteYeah, it's been out for a while. Those are only limited to select (and new) stores, but they're definitely interesting features for such a store. As the remodel completed, the corrugated walls outside the coolers were painted green as well.
DeleteNow that I thought about it, the "bland" new "Richmond 35-17" decor that the Bloom Lion is getting, is like going back to 1997, albeit in Ahold's rendition (decor design done by Chute Gerdman). For reference, you could see the difference between the original 1997 decor package, and the Manassas store's new interior: https://www.flickr.com/photos/ryanrules/4301677301/in/photostream
ReplyDeleteBy the way, you do a fantastic job of documenting a Food Lion remodel from its early stages to progress being made. I hope to see more of the content as time goes by. Much appreciation to ya!
Personally I call this one "Easy Fresh & Affordable 3.0", given it shares a lot of traits in common with the previous packages themed around this mantra. I mean, it does follow a lot of bland trends in retail design and just doesn't have the cozy vibe as it once had (even with Bloom), but I feel it is better than some examples out there. On the bright side at least, it is nice to see the true Food Lion back at this location.
DeleteThank you very much! I'll make sure to give you an extra update on this store, now that the remodel is complete.