Hello and welcome back! Today's edition will be covering small-town department store chain Peebles as they embark on a closing sale... for the most peculiar reasons.
Peebles - Manassas, VA (#5033)
Store info
- Address: 9018 Mathis Ave, Manassas, VA 20110
- Opening date: Unknown
- Closing date: On or around February 23, 2020
- To be replaced with: Gordmans
Peebles, a Manassas mainstay, has been marked for closure as part of a Stage brands reorganization. However, it's not exactly what you may think it is - come March 3,
2020, sister brand Gordmans will supplant the former brand along with the company's 700 other stores. During hard times in the retail industry, the new branding is said to serve an off-price format much like TJMaxx and Ross, hoping to re-energize these stores to a wider audience. While the results have yet to be seen considering sales numbers, we will delve into the "closing sale" in order to see how this transition is coming along.
Photos taken September 20, 2019
We begin this retail tour with a photo of a stoic Peebles sign, looking towards the horizons above the shopping center. This is their newer logo, likely a replacement for their angular design of old.
Looking at the front facade of the store this time, where continued Back to School advertising meets this particular liquidation sale.
This particular sign within the door notifies Gordmans forthcoming presence within the Peebles space, as well as a somewhat more creative ad with the "CLOSING" text placed over "Mega" and "Event". This is the farthest extent one may see this Stage brand's announcement.
Entering the store, we go by the women's section occupying this side of the store. Peebles, as it had just begun this closing sale, was still filled to the brim with merchandise albeit at discounts of up to 4
0%. I wonder what strategy this closing sale entailed?
Despite having only been about a few weeks into its 6-month long closing sale, Peebles was already emptying fixtures and readying them for purchase. Alongside other large domestic items, these shelves were likely there as the store was resetting for further phases of the closing sale.
Here we see various jewelry products on display, largely scattered within the tiled actionway. Not the best organizational tactic within such a hectic sale?
A view across the back of the store, featuring a variety of goods.
Personally I cannot tell what era this sign must belong to. While the store has been polished recently... the "SHOES" sign gives off an older vibe?
Looking on the side corridor now towards the exit of the store.
And here's opposite view of the above photo, facing towards the rear.
"Check" it out - a Nike brand section with an overhead logo cutout! Mostly carrying sports leggings and jackets, this section stands at 10% off.
Last but not least, we focus on the centerpiece of the store, a service cosmetics section. It was decently stocked, however not as well organized. Nike's rival Adidas also makes an appearance here with their famous black-and-white tracksuits.
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Thanks for visiting us today to check out this tour of a small town staple! This store is definitely something that will be remembered as the chain becomes something else. Anyway, see ya!
Sources:
I find it curious that they opted to conduct a formal store closing sale for Peebles. I would have expected a more seamless transition, with the store being remodeled around the normal operations and then changing the sign at the end.
ReplyDeleteStrange - I guess they just want to drum up sales this way. I especially thought so as other tenants within this center were closing. Then again, they definitely need time to reset the merchandising and price mix for Gordman's, as well as adding some decor.
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